The 996 Life and Why Startup Grind Culture Still Thrives in Silicon Valley and Beyond
02/06/2026
The 996 life persists because it ties overwork to identity, purpose, and security, especially in startup and tech cultures. While often framed as dedication, it quietly erodes boundaries, creativity, and long-term performance. Talking about 996 culture at work can open healthier conversations about expectations, leadership, and what sustainable success actually looks like. The 996 life—working from 9 a.m. to 9 p.m., six days a week—has become shorthand for extreme startup grind culture, first popularized in China and now quietly mirrored across Silicon Valley and global tech hubs. It’s a topic that makes for unusually good conversation at work because it sits at the intersection of ambition, burnout, loyalty, and power. Bringing it up with a colleague, subordinate, or manager isn’t gossip; it’s a way of talking about expectations without accusing anyone, and of signaling care for sustainability rather than weakness. In offices where people rarely say “this is too much,”…

